FLAWLESS CONFIDENCE WITH ESTÉE LAUDER DOUBLE WEAR STAY-IN-PLACE FOUNDATION

The Estée Lauder Double Wear Stay-in-Place Foundation has earned its reputation as the #1 foundation in the U.S., offering 24-hour wear and a flawless matte finish. With its exceptional staying power, oil control, and wide range of over 55 shades, this foundation is a must-have for beauty enthusiasts seeking long-lasting coverage that stands up to anything life throws at it.
The Double Wear foundation is designed for all-day wear with a buildable, medium-to-full coverage formula that feels lightweight and comfortable on the skin. Its oil-free and waterproof properties make it resistant to sweat, heat, and humidity, providing a fresh, matte finish that doesn't require touch-ups. This versatile product unifies uneven skin tone, covers imperfections, and remains color-true for up to 24 hours, making it suitable for all skin types and tones without looking grey on deeper complexions.
During a recent one-week campaign, Estée Lauder partnered with beauty influencers and makeup enthusiasts to showcase the transformative power of the Double Wear foundation. With real-life testimonials and demonstrations, influencers highlighted the foundation’s ability to deliver a smooth, airbrushed finish while maintaining its integrity throughout the day. The campaign also emphasized the importance of finding the perfect shade by determining undertones (cool, neutral, or warm) for a personalized match.
The campaign garnered 610K views and 18K engagements, showcasing the foundation's appeal and effectiveness. The success of the campaign translated into a GMV of $2K, reinforcing Estée Lauder's position as a leader in premium foundations.