OQQ Women's 3 Piece High Waist Yoga Short Pants

OQQ Women's 3 Piece High Waist Yoga Short Pants

Published at May 25, 2024

#casestudy

OQQ WOMEN’S 3 PIECE HIGH WAIST YOGA SHORT PANTS

OQQ Women’s 3 Piece High Waist Yoga Short Pants campaign’s main objective was to shape your body with butt lifting and tummy control. Strategically planned, the campaign leveraged comprehensive research and audience analysis to resonate with diverse demographics across US markets. By collaborating with local creators and harnessing current social media trends, the campaign showcased unexpected creations, challenging stereotypes and perceptions. With meticulous execution and multilingual support, the campaign spanned across markets, achieving significant scale and engagement on TikTok. Results surpassed expectations, with a total of 20 creator videos reaching over 1 Million video views and a significant GMV number within two months. The campaign not only met but exceeded its objectives, and fostering meaningful connections with consumers across the US market.

CREATOR VIDEOS: 20 VIDEO VIEWS: 1.6M PRODUCT AWARENESS: +32PT

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