MYSMILE CORDLESS SELECT ORAL IRRIGATOR WATER FLOSSER

MySmile Oral Irrigator Water Flosser is equipped with a strong pump and use the new patent pulse technology for cleaning food debris & particles. The campaign’s main objective was to redefine the dental cleaning technology and improve oral hygiene and dental health. Strategically planned, the campaign leveraged comprehensive research and audience analysis to resonate with diverse demographics across US markets. By collaborating with local creators and harnessing current social media trends, the campaign showcased unexpected creations, challenging stereotypes and perceptions. With meticulous execution and multilingual support, the campaign spanned across markets, achieving significant scale and engagement on TikTok. Results surpassed expectations, with a total of 50 creator videos reaching over 1 Million video views and a significant GMV number within two months. The campaign not only met but exceeded its objectives, and fostering meaningful connections with consumers across the US market.

CREATOR VIDEOS: 50 VIDEO VIEWS: 1M PRODUCT AWARENESS: +32PT