Table of Contents
- The Standard LIVE Script Structure and Examples
- Product Showcase Example
- Tips for LIVE Shopping Hosts
The Standard LIVE Script Structure and Examples
Step 1: Introductions
Hello everyone, welcome to today’s Livestream shopping event!
For those of you who are new, my name is [Name], and I am here today representing [Brand].
We’re here to showcase some of our latest products and answer any questions you may have about them.
Please feel free to ask any questions in the comments section below, and we’ll do our best to answer them.
Step 2: Product Spotlight
One of the great things about this product is [Feature], which can benefit you by [Benefit].
As you can see, the product is very versatile and can be used in many different ways.
We’ re running a special promotion today where you can get [Discount/Free Gift] if you purchase this product within the next hour.
This is a limited-time offer, so don’t miss out!
Step 3: Interact with Audience
Many of our customers have raved about this product, such as [Customer Name] who said [Quote].
We have a question from [Username] asking [Question]. That’ s a great question! [Answer].
Check out this photo from [Username], who used this product and had amazing results!
Some people have mentioned that they were worried about [Concern]. However, we want to assure you that [Solution].
Step 4: Call To Action
Remember, this promotion is only available for the next hour, so act fast!
If you’ve been considering buying this product, now is the perfect time to do it!
We’ve included a link in the comments section where you can buy this product right now.
As a thank-you for your purchase, we’ll be giving away a free [Bonus] to the first 20 people who buy this product today.
Step 5: Sign Off
We will hold our next livestream on [Time], during which we will provide [Product Selection] and we will invite [Potential Guest Stars]. Don’t forget to come and have fun!
Do not miss our upcoming livestreams! Follow our brand’s TikTok accounts and social media accounts for the latest news!
Thank you all for joining us today and supporting our brand. We couldn’t do it without you!
Product Showcase Example
Here’s how to sell a product in 3 minutes
Round 1: 15 seconds
Lead with a hook that’s related to your product
Round 2: 1 minute
Introduce your product with key benefits
Round 3: 1 minute
Encourage viewers to place orders
Round 4: 45 seconds
Continuously repeat the selling points of the product
Example - Fresh Facial Mask
Did you know that skin becomes unstable in the winter? (15 seconds)
Our FRESH facial mask will help your skin thrive this winter. (1 minute)
Order now and your skin will thank you later! (1 minute)
Order now and we’ll throw in an extra mask and free mask brush! (45 seconds)
Tips for LIVE Shopping Hosts
Go on LIVE more regularly
Longer livestreams equal more chances to drive sales with exclusive offers and discounts. Ideally, you should start with going LIVE for 1-2 hours featuring 6-10 products per hour.
Engage your Audience
Speak directly to your audience, answer their questions, and foster real-time interactions to increase users’ duration on your LIVE.
The More Choices, The Merrier
Showcase as many products as you like, build excitement for new products, and showcase your products in different ways.
Call to Action Often
Highlight product selling points to your customers by sharing product details and leveraging endorsements.
Promote your Brand
Tell your brand story to earn trust and foster a connection with your audience.
