Table of Contents
What are Factors that Contribute to Video Success in Driving High GMV?
By studying shoppable video, we summarize some useful strategies that contribute to video success.
- Call to Action
“Call to Action” is usually in the end of video that urges the viewers to click the link and purchase the product while it’s available.
- Product Comparisons
The video compares the product to standard, highlighting the problems caused by the latter and how the product can solve them.
- Real-time Demonstration
The seller demonstrates how to use the product in real-time, showing its effectiveness and ease of use.
- Urgency and scarcity
The seller creates a sense of urgency and scarcity by stating that the product will sell out soon.
Casestudy videos
Video #1
What factors do you think contributed to this video’s success in driving high GMV?
Yes. This video ends with a strong “call to action”, and the video compares the product to standard pillows, highlighting the problems and how the product can solve them.
Video #2
What factors do you think contributed to this video’s success in driving high GMV?
Yes. The seller demonstrates how to use the product in real-time, showing its effectiveness and ease of use.
Video #3
Yes. The seller demonstrates the product use by explaining its features and how it can be adjusted. And the seller creates a sense of urgency and scarcity by stating that the product will sell out soon.
In this guide, we went over a few example videos that highlight successful methods for promoting a product in a video content.
